At the yearly customers’ forum and award Organised by BUA Group of companies held in Abuja, The Executive Chairman, Abdulsamad Rabiu, announced that BUA Group plans to increase its cement market share with 10 million metric tonnes by 2018. The firm would double its production capacity through an expansion of its production plants.
In his speech, he spoke about the challenges in cement manufacturing, vis-a-vis the declining value of the naira and went further to assure customers that despite the current prevailing economic situation, the expansion will be completed at the beginning of 2018.
Rabiu said the essence of the forum was to celebrate the success of the company’s partners and interact with them. He acknowledged that the company has maintained a solid relationship with its partners over the years stating that the annual event was the company's way of celebrating its customers for their constant patronage. "We are rewarding our key distributors who have shown excellence and tenacity in the face of the prevailing economic situation,” he stated.
Rabiu added that the loyalty of distributors to the brand has contributed to its high ranking in the market, whilst acknowledging the hard work and dedication of it's workforce as a key success factor.
Various gifts were presented to key distributors, after which the BUA Acting Managing Director Mr. Yusuf Benji addressed the gathering, stating that despite the challenging operating environment, the company would not compromise on the quality of its products.
“Our watchword is quality. Anybody that knows our products can attest to their high level quality that will not be compromised. We are going to give Nigerians value for their money,” he stated.
The company has staked about N100 million in cash rewards, cars and other prizes to stakeholders that supported its business last year.